Kenz de Rasasi Hawas Frost: Everest Launch and What We Know

Kenz de Rasasi Hawas Frost is a new men's Eau de Parfum in Rasasi's famous Hawas line, released under Kenz de Rasasi, the brand's new luxury house. It made its debut on 2 November 2026 in Nepal's Everest region, at 5,170 metres, and reports say it earned a Guinness World Records title for the highest-altitude perfume product launch event. The first bottle was then set for a reveal on the Burj Khalifa in Dubai on 6 November. The official notes are still not out.

Update, 6 November 2026: Here's what has changed since I first wrote this. Regional media reports on 6 November say the Everest launch took place at 5,170 metres, nowhere near the 8,849-metre summit, and earned a Guinness World Records title for the highest-altitude perfume product launch event. The very first bottle, called Carry No. 001, travelled from Nepal to Dubai to be unveiled on the Burj Khalifa façade on 6 November and auctioned the same evening in support of Dubai Cares, the UAE education charity. The auction result and the official notes aren't public yet. I'll add both here as soon as they are.

For the last couple of days, my YouTube, Instagram and TikTok feeds have been all snow, mountains and white puffer jackets. For a second I thought the whole fragrance internet had gone hiking. Nope. It was a perfume launch.

I haven't smelled Hawas Frost yet. It hasn't reached Canada, and honestly, I'm really excited to try it. So this is not a review. It's everything I could confirm about the Rasasi Frost launch, what's still a rumour, and how Frost is different from Hawas Ice and all those "Rasasi Freeze" results.

Hawas Frost at a glance

🏷️ Name: Kenz de Rasasi Hawas Frost
🏛️ House: Kenz de Rasasi, the luxury label of Rasasi Perfumes, Dubai
👔 Made for: Men
💧 Concentration: Eau de Parfum
🌿 Scent family: Aromatic, spicy, woody (as listed by fragrance databases)
📝 Official notes: Not published yet
👃 Perfumer: Not named yet
🏔️ Debut: 2 November 2026, Everest region of Nepal (5,170 m)
🏙️ Dubai reveal: Burj Khalifa, 6 November 2026, plus a charity auction of bottle No. 001
🧴 Size: 100 ml (the only size listed so far)
💶 Early price: €39.99 at one European online shop, listed as out of stock

What is Kenz de Rasasi Hawas Frost?

Kenz de Rasasi Hawas Frost is the newest flanker in the Hawas line, the biggest and best-known series from Rasasi. It comes out under Kenz de Rasasi, Rasasi's new luxury label, not the regular Rasasi range. Not sure what Eau de Parfum means for strength? My EDT vs EDP vs Parfum vs Elixir guide explains it in plain words.

The bottle tells you a lot. It keeps the Hawas shape, the rope-wrapped cap and the silver nameplate, but the glass is frosted almost white. The plate reads "Hawas For Him", with "Frost" written underneath. There's no "Ice" anywhere on it.

That matters, because a few launch posts call it "Hawas Ice Frost". You'll also see Kenz Rasasi Frost and Rasasi Hawas Frost. Same perfume. The brand's official UK distributor calls it Hawas Frost, so I'm sticking with that.

The Hawas Frost launch at Mount Everest

Hawas Frost made its debut at Mount Everest on 2 November 2026, and Kenz de Rasasi used the launch for a Guinness World Records attempt. That's according to the brand's official UK distributor, which calls both launch events "planned attempts" until they're completed and officially verified. Reports since then say the Everest attempt succeeded.

Some of the biggest fragrance creators were at the event. Their clips are everywhere right now: snowy peaks, white jackets, big smiles and a Kenz de Rasasi banner.

Two things I'd take with a pinch of salt for now.

The record. Some captions said Hawas Frost "made the world record", others said "attempt". Regional media reports on 6 November now name the record: the highest-altitude perfume product launch event. I'll link the official Guinness listing once it shows up.

The summit. One announcement post said the launch would happen at the summit of Everest. The clips I've seen show sunny terraces, trees and snowy peaks in the background. Trees don't grow anywhere near the top of Everest. So "at Mount Everest" is the safe way to put it, until the brand shares the exact spot. Update: reports now put the launch at 5,170 metres. The summit is 8,849 metres, so my tree theory survives.

Still, a perfume called Frost, launched at the highest mountain on Earth. As marketing ideas go, that's hard to beat.

The Burj Khalifa reveal on 6 November

The Hawas Frost campaign then moved to Dubai. The first bottle, Carry No. 001, was set to be unveiled on the Burj Khalifa façade on 6 November 2026 and auctioned that evening for Dubai Cares. The brand's UK distributor also described a second record attempt here: the highest perfume launch on a man-made structure. I haven't seen that one confirmed yet. Highest mountain first, then the tallest building in the world. Nobody can accuse them of thinking small.

What is Kenz de Rasasi?

Kenz de Rasasi is a new luxury fragrance house from Rasasi Perfumes in Dubai. So yes, it's part of Rasasi, just sold as its own label. It made its debut in early October 2026 at Beautyworld Middle East, a big beauty trade show in Dubai.

The idea is simple. Take some of Rasasi's best-known perfumes, refine the formulas, and give them new bottles, better materials and nicer packaging for younger buyers. The brand calls it accessible luxury. According to the launch announcement, the house was conceptualized by Anis Abdul Razzak, owner of Rasasi Perfumes and chairman of AAR Group.

Kenz de Rasasi launched with eight collections: Beyond Hawas, Hawas Apex, Hawas Desire, La Yuqawam Terrabotanica, Daareej, Shuhra, Rimal and Tobacco. Hawas For Him Le Parfum and Hawas Ice Ultradose are already out under the Kenz name.

The brand also says it's chasing a global luxury fragrance market worth about 16 billion US dollars. Big words. An Everest launch is one way to get noticed.

❄️ The fact you'll repeat at work: Kenz is the Arabic word for treasure, which is why the house calls itself "The Treasures of Rasasi". And Rasasi itself started in 1979, when Abdul Razzak Kalsekar set up a modest perfume business in the old markets of Deira, Dubai. From the souk to Everest in 47 years. Not bad at all.

Salman Khan and the Kenz de Rasasi launch

Bollywood superstar Salman Khan was the chief guest at the Kenz de Rasasi launch in Dubai in October 2026. According to coverage of the event, he pulled in big crowds and plenty of media attention.

Coming from India, I can tell you this much. When Salman Khan shows up, the crowd follows.

To be clear, he was there for the Kenz de Rasasi house launch. I haven't seen anything linking him to Hawas Frost itself, so I wouldn't call him the face of Frost.

What does Hawas Frost smell like? Notes so far

Nobody outside the brand can say exactly what Hawas Frost smells like yet, because the official notes haven't been published. Right now, fragrance databases list it as aromatic, spicy and woody. That's all. No perfumer has been named either.

So here's my guess, and please read it as a guess. The label says Hawas For Him, and the whole point of Kenz de Rasasi is reworking Rasasi classics. So I expect Frost to start from the original Hawas idea and push it colder. "Aromatic" usually means herbs or mint. Add some spice in the middle and a woody base, and I'm imagining something fresher and less sweet than the Hawas most people know.

I could be completely wrong. I'll update this section the day the official notes are out.

One warning. Some pages are already mixing Hawas Frost up with Hawas Ice Freeze, which is a different perfume. More on that below.

Hawas Frost reviews so far: buzz, rumours and red flags

There are no proper Hawas Frost reviews yet. It only launched on 2 November, so almost nobody has worn it properly yet. Here's what's going around instead. Think of this as general information, not my opinion.

• The hype is about the event. Most launch clips lead with the mountain, the cold and the record. Real wear reviews, where someone wears it for a few days and reports back, aren't out yet.
• A Dior Homme Cologne rumour. A couple of comments posted before the launch say Frost smells like Dior Homme Cologne. People make the same comparison for Hawas Ice Freeze, so treat it as noise for now.
• Ratings already exist. Somehow. One page already shows Hawas Frost with a perfect five-star rating, and most of the comments under it are about Hawas Ice Freeze. Another perfume database had longevity votes for it before most people could even buy it. I'd ignore all of that.
• Flanker fatigue is real. A common feeling in fragrance communities this year is that there are too many Hawas flankers, and many of them feel repetitive. But a few newer ones, like Ice Freeze, surprised people. So the mood around Frost is curious, but careful.

Hawas Frost vs Hawas Ice vs Rasasi Freeze: which is which?

Hawas Frost, Hawas Ice, Hawas Ice Freeze and Riiffs Freeze are four different perfumes, and only three of them come from Rasasi. If you searched "Rasasi Frost" and Google kept showing you "Rasasi Freeze", same here. That happened to me while I was researching this post.

Perfume	Brand and year	What it is	Listed notes
Hawas Frost	Kenz de Rasasi, 2026	The new Everest launch, men's EDP	Not published yet. Listed as aromatic, spicy, woody
Hawas Ice	Rasasi, 2023	The cooler flanker of the original Hawas	Frozen apple, bergamot, lemon, star anise. Orange blossom, plum, cardamom. Moss, driftwood, musk, amber
Hawas Ice Freeze	Rasasi, 2026	A minty citrus freshie in an icy blue bottle	Bergamot, orange, mandarin. Ginger, mint, lily of the valley. Ambergris, sandalwood, musk
Riiffs Freeze	Riiffs, 2025	Not a Rasasi perfume at all. Unisex, from another Dubai brand	Spearmint, bergamot, lemon zest, grapefruit, snow accord. Ginger, sage, tea. Peony, cedar, Ambermax (as listed by retailers)

Is Hawas Frost the same as Hawas Ice?

No, Hawas Frost and Hawas Ice are different perfumes. Hawas Ice came out in 2023 as the cooled-down version of the original Hawas. It swapped the original's warm patchouli for a moss note to make it feel icier. Hawas Frost is a new 2026 release under Kenz de Rasasi, and its notes aren't public yet. Similar idea in the name. Different perfume.

What is Rasasi Freeze?

Rasasi Freeze usually means Rasasi Hawas Ice Freeze, a 2026 Hawas release for men in an icy blue bottle. Early wearers mostly describe it as a minty citrus freshie, and a few compare it to Louis Vuitton Afternoon Swim. Opinions on performance are split, from great to weak. Retail listings put it at around US$50 for 100 ml.

Sometimes, though, people mean Riiffs Freeze. That one isn't Rasasi at all. Riiffs is a separate Dubai brand, but at least one online shop sells its Freeze in a bundle labelled "Rasasi Freeze by Riiffs". That explains a lot of the confusion. There's even a flanker called Freeze in Flames, just to keep things interesting.

Rasasi Hawas new releases in 2026 (and 2027)

Hawas Frost is the latest release in a very busy year for the Hawas line. By my rough count, release databases list more than 20 new Hawas names for 2026 alone, across Rasasi and Kenz de Rasasi.

A few you might have seen: Hawas Ice Freeze, Hawas Thunder, Hawas Highness, Hawas London and Hawas Majestic. Then there are the Kenz de Rasasi versions, like Hawas Apex, Hawas For Him Le Parfum and Hawas Ice Ultradose.

More than 20 in one year. I genuinely need a spreadsheet just to keep up.

As for 2027, I haven't seen any new Hawas release officially announced yet. If Frost takes a few months to reach shelves worldwide, it could easily be the first new Hawas a lot of people buy in 2027. That's my guess, not news.

Hawas Frost price and where to buy

Kenz de Rasasi hasn't announced an official price for Hawas Frost yet. The only listing I found is from a European online shop: €39.99 for 100 ml, marked out of stock when I checked on 2 November 2026.

In the UK, Kenz de Rasasi has an official, exclusive distributor, and it says pricing and availability details will follow. Everywhere else, it's a waiting game for now.

One tip. Hyped launches attract fakes, and early "stock" from unknown sellers is a red flag. Before you pay, read my guide on how to spot a fake perfume.

While you wait, if you want something you can actually buy for the cold months, here's my list of the best Lattafa perfumes for winter. And if fresh and green is more your style, my early look at Armaf Club de Nuit Elite covers another 2026 Middle Eastern release.

My take, before I've smelled it

I'm really excited about Hawas Frost, and here's why.

Fresh, clean and woody is my lane. A cold, aromatic Hawas sounds right up my alley. I've smelled the original Hawas and Hawas Ice, so I know the family. The Hawas name is famous for being loud and mass appealing, and that's a big reason people keep buying the flankers. If Frost keeps that strength but goes fresher and less sweet, count me in.

But I've also learned not to trust hype on day one. A mountain launch tells you the marketing team is strong. It tells you nothing about the drydown.

One more thing. Fresh scents are where my nose cheats on me the most. A few minutes after spraying, I can't smell myself anymore (here's why that happens). So when I finally test Frost, I'll be watching how other people react, not just trusting my own nose.

If you're thinking about a blind buy, at least wait for the official notes. That part costs nothing.

Hawas Frost FAQ

When was Hawas Frost released?

Hawas Frost made its debut on 2 November 2026 in Nepal's Everest region, followed by a Burj Khalifa reveal in Dubai on 6 November 2026. Wider availability hasn't been confirmed yet, so it will probably reach different countries at different times.

Did Hawas Frost set a Guinness World Record?

Yes, according to regional media reports on 6 November 2026. The Everest launch on 2 November, held at 5,170 metres, earned a Guinness World Records title for the highest-altitude perfume product launch event. I'll link the official Guinness listing here once it's public.

Is Kenz de Rasasi the same as Rasasi?

Kenz de Rasasi is a luxury house created by Rasasi Perfumes of Dubai, so it's part of the same family but sold as its own label. It launched in October 2026 with eight collections, reworking famous Rasasi lines like Hawas with refined formulas, new bottles and better packaging.

Is Rasasi Freeze the same as Hawas Frost?

No. "Rasasi Freeze" usually means Rasasi Hawas Ice Freeze, a 2026 minty citrus release in an icy blue bottle. Sometimes it means Riiffs Freeze, a 2025 perfume from a different Dubai brand. Hawas Frost is the new Kenz de Rasasi release that launched at Mount Everest.

So, is Hawas Frost worth the hype?

It's too early to say. Hawas Frost has the best launch story of any Hawas so far. Whether it has the best juice, nobody knows yet.

If you love fresh scents and the Hawas name, keep it on your radar. If hype makes you nervous, wait for real reviews. I'll add my own wear test right here as soon as I get my hands on a bottle.

Now tell me: which Hawas is your favourite so far? And do we really need another one? Let me know in the comments.